Adi Pavlović - Creating a Real Estate Ecosystem Where Everyone Wins

Are WeWork and Airbnb proptech companies? How did attending SXSW influence and create a desire to participate in the startup technology sector? What large data problem was Wines.com facing and how was this similar to data problems the MLS is resolving? How do you get a product management job without even knowing what product management is? Why do great technology companies fail if they cannot create a monetization strategy? How do unsuccessful startup experiences create a fire to do the startup cycle again but the next time around to do it right? Why is it that so many startup technology companies repeat the common mistake of not doing enough market research? What skill sets do you develop when going deep on market research to understand and become an expert on global industries? How did market research on smart homes lead to a job opportunity at Keller Williams? Why was Keller Williams so interested in bringing in experts from outside of real estate? What are some of the common misconceptions about real estate agents and their use of technology? Why are there so many agent personas in residential real estate? What about today's environment makes it ideal for innovation within real estate? Why has there been a shift in younger generations going to talk to lenders before they talk to real estate agents? What opportunities exist to expand partnerships with credit unions that at their core focus on member benefits?  

Adi Pavlović - CEO of Newzip, joins Proptech Espresso to answer these questions and share a story about his early days at Keller Williams investigating the technology investments happening within real estate and how his conversation with the leading market research firm at the time helped to shape what was and what was not included in the early definitions of proptech. 

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